LILLY | FOOH Anti-Obesity Campaign

For Momentum and Lilly, we developed a FOOH —Fake Out Of Home— campaign focused on raising awareness about obesity through a visual piece created entirely with artificial intelligence. The proposal digitally transformed an urban setting through an unexpected and high-impact situation, using scale, composition, and visual effects to make the scene appear to take place in the real world. This combination of creativity, generative technology, and social storytelling resulted in striking and highly shareable communication capable of capturing the audience’s attention and delivering the campaign’s message in a direct, contemporary, and memorable way.