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(Service)

Custom Games & Fortnite UEFN

About

We design custom video games and playable brand experiences for companies that want real engagement: active participation, challenge, reward, replayability, and shareable content. These games can live on interactive kiosks, touchscreens, physical control setups, or even as digital experiences, depending on the channel. Cinética’s approach focuses on building clear game loops that can be learned in seconds, played quickly, and easily reset. This ensures they perform well in high-traffic event environments. That includes intuitive UI, optimized session timing, balanced difficulty, strong visual and audio feedback, and scoring systems that motivate participation.

We also design brandable islands and interactive worlds where the brand is seamlessly integrated into the gameplay and art direction. The goal is to avoid simply placing a logo on top of the experience. Instead, we create cohesive worlds with narrative, challenges, objectives, and aesthetics aligned with the brand guidelines. From a production standpoint, this involves level design, 2D and 3D art, digital animation, audio design, game logic development, performance optimization, and quality assurance to guarantee stability. This service is ideal for trade shows, product launches, sports or music activations, and campaigns where you want to turn a message into a playable experience that people remember and recommend.

FAQ

  • Can a game be competitive without including violence?

    Yes. A game can be highly competitive without any violence if the challenge is built around skill, timing, precision, coordination, memory, or light strategy.

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    At Cinética, we design playable experiences using mechanics such as time trials, combo and streak systems, fast-paced puzzles, rhythm and reaction challenges, non-violent target mechanics using abstract visuals, team-based cooperation, or turn-based score battles.

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    The key is creating a clear game loop that can be learned in seconds, delivering immediate visual and audio feedback, and implementing a ranking system that encourages replay and competition.

  • How many people can play per hour?

    It depends on the session length and the type of interaction, whether touch-based, physical controls, multiplayer, and so on.

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    For high-traffic events, we typically design short, repeatable sessions with fast onboarding to maximize throughput. In practice, we define this based on:

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    • Target duration per round
    • Reset time between players
    • Number of stations, whether 1, 2, 4, or more
    • Format, individual, turn-based, or simultaneous multiplayer

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    With these parameters in place, Cinética optimizes both UX and on-site operations to maximize participants per hour without compromising stability.

  • Can registration, QR codes, or prizes be integrated?

    Yes. We can integrate registration flows, including name, email, phone number, or participant ID, along with QR-based delivery systems to:

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    • Save scores
    • Download personalized results
    • Enter a giveaway
    • Claim a prize

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    We can also connect the experience to larger engagement dynamics such as a live leaderboard on a main screen, instant win mechanics, or ranking-based rewards.

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    The system is designed to minimize friction, ensuring fast registration, privacy compliance, and smooth on-site execution.

  • Can the game be reused for another campaign?

    Yes. We design games to be reusable and easily re-skinned. The core mechanics remain intact while the art direction, copy, branding, levels, or rewards can be updated for a new season, brand, or event.

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    This allows the game to evolve as a long-term campaign asset while maintaining technical stability and reducing production time for future activations.

  • Can the art be adapted to strict brand guidelines?

    Yes. We can develop art and UI under strict brand guidelines, including typography, color systems, composition rules, tone of voice, iconography, and motion principles.

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    If the game needs to align with an existing visual universe such as a global campaign, key visual system, or packaging design, we adapt the creative direction to ensure it feels fully official and on-brand.

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    At Cinética, we balance premium aesthetics with practical event legibility, considering factors such as viewing distance, brightness, and reading speed to ensure the visuals perform effectively in real-world conditions.