Privacy Notice

Cinética Digital Media Studio, S.A. de C.V. (hereinafter, “Cinética”), is a commercial company of Mexican nationality, duly incorporated and existing under the laws of the United Mexican States, with its registered address at Agustín Vicente Eguía No. 8, San Miguel Chapultepec, Miguel Hidalgo , ZIP Code 11850, Mexico City, Mexico.

Cinética is responsible for the use, processing, protection, and safeguarding of personal data in accordance with the Federal Law on the Protection of Personal Data Held by Private Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares), its Regulations, and all other applicable Mexican legal provisions (collectively, the “Data Protection Laws”).

This Privacy Notice governs the collection, use, storage, transfer, and protection of personal data obtained through our website, digital platforms, contact forms, commercial relationships, service agreements, events, and any other lawful means.

1. Personal Data We May Collect

Cinética may collect and process the following categories of personal data, depending on the nature of the interaction:

Identification and Contact Data

Full name
Company name and job title
Email address
Telephone number
Country, city, and business address
Professional or corporate social media profiles

Professional and Commercial Information

Information related to professional background, industry, or role
Requests for proposals, briefs, or project-related communications
Commercial, billing, and contractual information

Technical and Usage Data

IP address
Browser type and operating system
Device identifiers
Website interaction data (pages visited, time spent, navigation behavior)

Content and Intellectual Property Submitted by Users

Creative briefs, scripts, concepts, designs, references, audiovisual materials, or any other content voluntarily submitted to Cinética for evaluation, collaboration, quotation, or execution purposes.

Cinética does not intentionally collect sensitive personal data as defined by Mexican law. If such data is voluntarily provided, it will be treated with the highest level of confidentiality and protection required by law.

2. Purposes of Data Processing

Primary Purposes (Necessary for the Relationship)

Cinética processes personal data for the following essential purposes:

To establish, manage, and maintain commercial, professional, and contractual relationships
To provide information about services, proposals, quotations, and project execution
To communicate with clients, partners, suppliers, and collaborators
To comply with legal, fiscal, accounting, and regulatory obligations
To protect Cinética’s intellectual property, trade secrets, and proprietary materials
To ensure the security of our digital platforms and systems

Secondary Purposes (Not Essential)

Additionally, Cinética may process personal data for the following secondary purposes:

Marketing, promotional, and branding communications
Case studies, portfolios, and internal analysis (without disclosing confidential or sensitive information)
Invitations to events, launches, or industry-related activities

You may object to the processing of your data for secondary purposes at any time by following the procedure described in Section 7 of this Notice.

3. Intellectual Property and Confidentiality Disclaimer

Any materials, information, ideas, concepts, or content submitted to Cinética through digital or physical means do not grant ownership, licensing, or usage rights unless expressly agreed in writing.

Cinética expressly reserves all intellectual property rights over:

Proprietary methodologies
Creative pipelines
Technical solutions
Software, tools, workflows, and documentation
Concepts developed internally or presented as part of proposals

Submission of information does not create an agency, partnership, joint venture, or obligation beyond what is expressly agreed in a formal written contract.

4. Data Transfers

Cinética may transfer personal data without requiring additional consent when such transfer is permitted under Article 37 of the LFPDPPP, including but not limited to:

Affiliates, subsidiaries, or strategic partners necessary for service execution
Service providers acting on Cinética’s behalf under confidentiality obligations
Competent authorities when legally required

Cinética does not sell, rent, or commercially exploit personal data.

Any international data transfers will be carried out in compliance with applicable legal safeguards and confidentiality standards.

5. Data Security Measures

Cinética implements administrative, technical, and physical security measures to protect personal data against damage, loss, alteration, unauthorized access, or misuse, including but not limited to:

Restricted access controls
Secure servers and encrypted communications where applicable
Confidentiality agreements with staff and collaborators
Internal data protection policies

Despite these measures, no system is completely immune to risk. Cinética limits its liability to the maximum extent permitted by law.

6. Data Retention

Personal data will be retained only for the period necessary to fulfill the purposes outlined in this Privacy Notice and to comply with applicable legal obligations. Once no longer required, the data will be securely deleted or anonymized.

7. ARCO Rights (Access, Rectification, Cancellation, and Objection)

In accordance with Mexican law, you have the right to:

Access your personal data
Rectify inaccurate or incomplete data
Cancel data when legally appropriate
Object to the processing of your data for specific purposes

To exercise your ARCO rights, please submit a written request to: admin@cineticastudio.com

Your request must include:

Full name and contact information
Proof of identity or legal representation
A clear description of the request

Cinética will respond within the timeframes established by law.

8. Cookies and Tracking Technologies

Cinética’s website may use cookies and similar technologies to improve user experience and analyze site performance. You may disable cookies through your browser settings; however, certain functionalities may be affected.

9. Modifications to the Privacy Notice

Cinética reserves the right to modify or update this Privacy Notice at any time to reflect legal changes, internal policies, or service updates. Any changes will be published on the official website and will become effective upon publication.

10. Acceptance

By accessing Cinética’s website, submitting information, or engaging in any form of communication with Cinética, you acknowledge that you have read, understood, and accepted this Privacy Notice.