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Immersive Installations

About

Immersive experiences transform a space into a universe. The audience steps inside, becomes surrounded by content, and feels as if they are inside a story. At Cinética, we design immersive installations for corporate events, booths, expos, tourism, cultural spaces, and brand environments by combining projection, screens, audio, lighting, and control systems to create a cohesive, visually striking, and fully operable environment. An immersive experience is not just about displaying large-format video. It involves spatial storytelling with a clear beginning, climax, and resolution, intentional pacing, defined focal points, 360-degree composition, and sound design that enhances emotion and clarity.

From a technical standpoint, immersive projects often require multi-display synchronization, surface calibration, playback control systems, and content designed in specific formats such as 16:9, 360, dome, or multi-wall setups. When appropriate, we also integrate interactive elements such as sensors or triggers so the space can respond to presence, movement, or user decisions. We also prioritize operational realities, including audience throughput, cycle timing, long operating hours, and built-in redundancies to minimize on-site failure. A representative example is the immersive “world” experience developed for Mercado Pago, where the entire environment becomes the brand through visual atmosphere, narrative, and guided spatial journey.

FAQ

  • What’s the difference between video mapping and an immersive experience?

    Video mapping is a technique. It involves calibrated projection that precisely maps content onto a surface such as architecture, objects, or scenic elements with geometric accuracy.

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    An immersive experience, on the other hand, is the complete system. It includes spatial storytelling, audiovisual design, sound, pacing, spatial user flow, and real-world audience operation.

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    In other words, video mapping can be one component within an immersive experience. However, an immersive experience can also exist without mapping, for example by using screens, multi-wall setups, or 360-degree environments.

  • How long should an ideal immersive piece be for an event?

    It depends on audience flow and the project’s objective, but for events, shorter and repeatable pieces with a clear beginning and a strong ending tend to work best.

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    As a practical reference:

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    • 2 to 4 minutes if the goal is high audience volume and maximum throughput
    • 4 to 7 minutes if you’re aiming for a more emotional or educational narrative without compromising operational efficiency

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    At Cinética, we design immersive pieces in structured cycles or loops, allowing guests to enter at any point without feeling lost and ensuring the system can operate smoothly and consistently for extended hours.

  • Can an immersive experience be built with screens, projection, or a hybrid setup?

    Yes, and choosing the right format is part of the design strategy.

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    Screens: Offer stronger brightness, sharper visuals, and greater consistency. Ideal for environments with ambient light, trade show booths, and corporate settings.

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    Projection: Allows you to transform surfaces and create a sense of spatial magic. Best suited for venues where lighting and projection surfaces can be properly controlled.

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    Hybrid setups (screens + projection + physical elements): Often the most powerful option when you want strong visual impact, flexibility, and a premium look.

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    At Cinética, we define the optimal solution based on the venue, lighting conditions, installation timing, operational budget, and creative objectives.

  • How do you ensure it works with high audience flow?

    We design immersive experiences with real-world operation in mind, not just aesthetics. We ensure performance through:

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    • Spatial UX: A clear journey, defined focal points, and a smooth enter–experience–exit flow.
    • Duration and loop structure: Repeatable cycles, automatic resets, and optimized pacing.
    • Technical operation: On-site calibration, detailed checklists, live monitoring, defined staff roles, and contingency protocols.
    • Venue adaptability: Adjustments for lighting conditions, ambient noise, viewing distances, and spatial variations.

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    The result is an immersive experience that is event-proof: stable, repeatable, and enjoyable for a high number of participants per hour.

  • Can the experience be reused in another city?

    Yes. Many immersive experiences are designed to be modular and re-deployable. The core content and system can be reused, while adapting elements such as:

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    • Format, whether 360, multi-wall, cube, or tunnel
    • Resolution and aspect ratios
    • Spatial layout
    • Cycle timing and operational setup
    • Technical configuration based on the new venue

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    This approach allows the same experience to be replicated across multiple cities or events while maintaining the original creative concept, optimizing production timelines, and ensuring brand consistency.