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Motion Capture & Virtual Production

About

Cinética integrates motion capture and virtual production to accelerate pipelines and elevate realism in characters, content, and scenes. Motion capture allows us to record human movement and transfer it naturally to a digital character, including body, hands, and, when needed, facial performance. This enhances realism, reduces animation iteration time, and enables characters with authentic acting. It is especially effective for digital hosts, storytelling pieces, and content where movement conveys emotion and impact.

Virtual production is a modern methodology that combines 3D content with filming workflows and previs to control the scene, camera, and environment. It allows teams to iterate on look and feel more quickly, maintain visual consistency, and create complex scenes without relying exclusively on physical sets. At Cinética, this translates into a structured pipeline that integrates scene design, 3D asset creation, lighting, compositing, and camera control, along with production planning to ensure the final result performs correctly across its intended formats, whether large screens, campaign assets, or social content. A representative example is the Aeroméxico virtual production case, where this methodology enabled highly controlled creative execution and strong visual coherence across deliverables.

FAQ

  • When should you use motion capture vs. manual animation?

    Motion capture is the right choice when you need believable human movement, natural acting, organic timing, and fast performance iteration. It is ideal for characters who speak, gesture, dance, or rely heavily on body language to convey emotion. This makes it especially effective for avatars, digital hosts, narrative capsules, and content where physical performance drives impact.

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    Manual animation is preferable when you need a highly controlled or stylized look, such as cartoon or motion design aesthetics, non-human movement like creatures or exaggerated physics, very specific actions that are not practical to capture, or projects that require extremely precise frame-by-frame direction.

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    In practice, many productions combine both approaches. Motion capture provides a realistic foundation, and manual animation is used for polish, exaggeration, and fine detail refinement.

  • Can you capture multiple performers?

    Yes. We can capture one or multiple performers depending on the scene requirements and technical setup, including space, camera or sensor configuration, and interaction complexity.

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    For multi-character scenes, we typically define whether to capture simultaneously, allowing real interaction between performers, or in layers, capturing each character separately and refining interaction during animation.

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    The decision is based on efficiency, performance quality, and creative direction needs such as choreography, physical contact, or prop interaction.

  • How fast can you iterate with virtual production?

    Virtual production accelerates iteration by enabling early decision-making through previs and real-time scene control. Composition, camera movement, lighting, scale, blocking, and overall look can be validated before final rendering.

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    Instead of waiting for fully rendered outputs, teams review and refine the scene within a controlled environment using shorter feedback cycles.

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    At Cinética, this translates into faster revisions, fewer surprises in post-production, and stronger creative control, especially when last-minute changes or feedback adjustments are required.

  • Can a rig or character be reused for future campaigns?

    Yes. We design rigs and characters with reuse in mind so the same character can appear across multiple campaigns, formats, and platforms while maintaining brand consistency.

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    To achieve this, we focus on:

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    • A robust body and facial rig with intuitive controls
    • A replicable material and look development structure
    • Base animation libraries when appropriate
    • A documented pipeline for future iterations

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    This significantly reduces time and costs in subsequent projects, since the core asset is ready to perform and only elements such as wardrobe, scenes, or scripts need updating.

  • What deliverables are provided at the end?

    Deliverables vary depending on the scope, but typically include:

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    • Final animations, clips, or sequences ready for post-production, rendering, or editing in the required formats
    • Character assets, including model, materials, and rig, if defined as part of the deliverables
    • Processed and cleaned motion capture data retargeted to the character rig when applicable
    • Virtual production scenes and setups, including layout, camera configurations, and lighting, according to the pipeline
    • Operational and technical documentation for reuse, including versions, dependencies, and recommendations

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    This structure facilitates reuse, character expansion, and future re-edits without rebuilding everything from scratch.