BBVA | App Launch TV Commercial

For BBVA, we produced a TVC that explains AI without the jargon—clear, human, useful. We blended 2D explanatory animation with live-action production, aligning visual storytelling and technology to show how the app adapts to each user. Every decision reinforced trust, accessibility, and clarity. The result: a film that turns digital innovation into an everyday benefit—strengthening BBVA’s leadership in people-centered mobile banking.