Blumhouse | Scream Meter

At CCXP 2025, we turned fear into a measurable game. We built a scream meter that captures decibel levels in real time and assigns outcomes tied to Blumhouse franchises based on intensity. Instant interface, thrilling feedback, and collective participation. The result: an immersive activation blending technology, spectacle, and emotion—creating lines, laughs, and social content while connecting audiences directly to the brand’s horror DNA.