Doritos | Bold Records

At Corona Capital, Doritos turned its iconic crunch into music. Participants recorded their bite sound, and the system transformed it into drum elements (snare, hi-hat, kick). Using a button interface, they mixed their beat with genre-based tracks. The experience ended with a personalized photo and a QR to download the song. The result: an irreverent, highly shareable activation that made every guest a producer for a moment—boosting cultural relevance.