Nissan | Fórmula E 2025

Nissan set out to take the thrill of Formula E beyond the track and turn it into an immersive brand experience. We designed an interactive ecosystem blending VR, AR, simulation, and gaming into a single journey, transforming the booth into a high-energy space. From arcade-style racing games and tablet simulators to augmented reality interventions on cars and murals, each interaction translates speed, innovation, and electric mobility into adrenaline and play. The result is a dynamic, tech-forward experience connecting sustainability, entertainment, and performance—reinforcing Nissan as a future-driven brand.