Liverpool | FOOH

Liverpool aimed to take its message of emotional connection beyond traditional formats and into the urban environment. We developed a series of Fake Out Of Home pieces combining live-action footage shot in iconic Mexico City locations with precise digital compositing. Through a simple yet powerful visual narrative, a single thread becomes a symbol of connection between people and brand, seamlessly integrated into public spaces. The result is a visually believable and emotionally resonant campaign that blurs the line between physical and digital worlds, amplifying Liverpool’s message across TV and social platforms.