L'Oréal | Test Tube Minigame

Fill the Test Tube translated L’Oréal’s scientific universe into a clear, visually strong speed game. Three participants compete by rapidly and precisely pressing buttons to fill a virtual test tube first. Lab aesthetics, fast pace, direct competition—built to be accessible for all audiences. The result: a memorable activation that turns “innovation” into fun, reinforcing the link between brand, science, and active participation.