Nestlé | Pediatrex

For Nestlé, we developed “Pediatriex - La liga de la nutrición,” an interactive trivia-style experience designed to test the knowledge of more than 130 pediatricians simultaneously. Each participant had an individual device from which they answered questions related to nutrition, child health, and the brand’s content. As the rounds progressed, the system automatically evaluated the answers and eliminated participants who did not achieve the required score. The experience combined competition, real-time participation, and a sports-inspired visual narrative, transforming the presentation into an engaging, dynamic, and highly participatory experience.