Nissan | Fórmula E 2026

Nissan set out to bring the excitement of Formula E beyond the racetrack and transform it into an immersive brand experience. We developed two interactive activations designed to place visitors directly in the action. A VR experience put participants in the POV of a Formula E driver, simulating a high-speed lap around the circuit. Complementing this, an arcade-style endless runner game challenged players to dodge rival cars and stay in the race as long as possible. Together, these experiences translated speed, competition, and electric innovation into an engaging and playful environment—reinforcing Nissan as a forward-thinking, performance-driven brand.