Telcel | Telcel Runners

For Telcel, we developed “Telcel Runners,” an interactive experience inspired by a racing video game and controlled exclusively through body movements. Using body-tracking technology, participants could run, avoid obstacles, and move through a virtual course while competing against other players in real time. The experience incorporated elements from the Telcel Runners campaign and transformed the space into an immersive track where speed, coordination, and physical energy were essential to achieving the best result. The proposal combined exercise, entertainment, and technology to create an engaging, dynamic, and memorable experience.