The North Face | Global Warming Campaign

For Global Warming, we explored how technology can represent real garment performance in extreme conditions. We modeled two iconic pieces in 3D with material and construction accuracy, then used Motion Capture to simulate real body movement. The pipeline combined modeling, simulation, and animation to visualize fabric response to wind, cold, and physical effort. The result: outdoor-authentic content that communicates innovation, durability, and functional design through tech-driven storytelling.