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Fooh & Anamorphic Videos

About

We produce FOOH, Fake Out Of Home, and anamorphic 3D videos as high-impact content designed to capture immediate attention, drive PR, and perform strongly on social media. FOOH blends real-world footage with CGI and VFX to create an impossible moment that feels as if it were filmed live. It requires precise camera planning, tracking, lighting matching, compositing, and art direction to ensure the digital elements feel seamlessly integrated into the physical environment. This approach is ideal for brands looking to create visually striking stunts without relying on large-scale physical installations, maximizing organic reach and shareability. A representative example is the FOOH project developed for Liverpool, designed to spark surprise and conversation.

Anamorphic 3D content, on the other hand, is created specifically for screens where the illusion depends on a defined point of view. The modeling and composition must carefully consider perspective, depth, and timing so the content appears to extend beyond the screen. Success in anamorphic pieces depends on both technical precision and creative execution, including understanding the physical display, real audience viewing angles, content scale, and camera framing to ensure the illusion works both live and on camera. A representative example is the anamorphic installation developed for Tecate at a live event.

FAQ

  • What makes a FOOH piece feel “real”?

    A FOOH, Fake Out Of Home, feels real when the digital elements respect the rules of the physical world. At Cinética, we achieve this by carefully managing:

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    • Camera planning: Angle, lens choice, movement, and distance must be coherent with the scene. If the camera cheats, the eye notices.
    • Tracking and perspective: The CGI must align perfectly with real-world perspective and move seamlessly with the camera.
    • Lighting and shadows: Precise light matching, including direction, intensity, color, shadows, and occlusion, ensures the object truly belongs in the space.
    • Scale and contact: Correct proportions relative to buildings, people, and objects, plus environmental interaction such as reflections, dust, vibration, or deformation.
    • Composition and timing: The wow moment must be readable within seconds, with clear staging optimized for social platforms.
    • Grain, motion blur, and color grading: Final compositing integration so the digital content shares the same visual signature as the live footage, rather than appearing pasted on top.

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    The combination of these details is what turns a FOOH execution into believable, highly shareable content instead of obvious VFX.

  • Does anamorphic content work on any screen?

    Not exactly. Anamorphic 3D relies on a specific point of view. It works best when the screen and physical space allow control over:

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    • The viewing angle
    • The average viewing distance
    • The relationship between the display and its surroundings, such as corner placement, façade, hallway, or architectural integration

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    While anamorphic content can be produced for many types of screens, it is not plug and play. If the screen size, placement, or structure changes, the perspective typically needs recalibration or content adaptation to maintain the illusion.

  • What information do you need about the venue or screen for an anamorphic project?

    To design anamorphic content accurately, we require both technical and contextual data:

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    • Exact pixel resolution and pixel map if it is a multi-panel display
    • Physical dimensions of the screen and whether it is corner-mounted, L-shaped, curved, or flat
    • Screen height and orientation relative to the floor
    • Recommended viewpoint, including where people will stand or where the camera will capture the content, distance and height included
    • Photos and video of the venue from front and side angles, plus a simple location layout
    • Lighting conditions, whether daytime or nighttime, and potential reflections
    • Any surrounding architectural elements that may visually interfere

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    With this information, we define the sweet spot for the illusion and design composition, depth, and timing so the anamorphic effect works both live and on camera.

  • Can short versions be created for reels or ads?

    Yes, and it is strongly recommended. We typically produce a hero version as the primary execution, along with shorter cuts optimized for Reels, TikTok, and paid ads. These shorter versions feature strong opening seconds, vertical-friendly composition, and alternative timing variations.

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    We can also create multiple format adaptations, including 9:16, 1:1, and 16:9, and different durations such as 6, 10, or 15 seconds, ensuring the content performs effectively across both paid and organic channels without losing impact.