At Cinética, we design virtual worlds and real-time rendering systems for experiences where content must respond live. Unlike pre-rendered video, real-time environments enable authentic interaction. The world changes when the user moves, touches, makes decisions, or when environmental conditions shift, such as sound, presence, or rhythm. This is essential in immersive and interactive technology experiences because each session feels unique and truly alive.
A real-time virtual world requires thoughtful environment design, performance optimization, lighting built for stable execution, and interactive logic including events, triggers, and state systems. It also involves hardware integration, such as sensors, cameras, screens, servers, and controllers that ensure consistent performance during extended operating hours. This service is ideal for permanent installations, high-traffic events, generative audiovisual experiences, and activations where audiences can literally modify the digital environment, creating a memorable and highly shareable outcome.
Pre-rendered video is fully calculated and exported in advance. It always looks the same, does not change based on user interaction, and typically offers maximum per-frame visual quality because it can be rendered with more time and detail. It is ideal for fixed narratives, loops, or pieces that do not require interaction.
Real-time content renders the scene live. The environment can react to inputs such as people, sensors, user decisions, or audio, generating variations dynamically. This enables truly immersive and interactive technology experiences because each session can be different. The key to real-time systems is designing for stability through optimization, state control, and continuous operation over extended hours.
Yes. Real-time virtual worlds can run on:
The key is planning from the beginning. Exact resolutions, aspect ratios, pixel mapping, synchronization across outputs, and UI composition must all be designed with real viewing distance and angles in mind.
At Cinética, we design the world and camera specifically for the final display environment to ensure the result feels premium and remains visually legible.
Integration works by connecting the physical world to the virtual one through an input layer that translates sensor data into actions inside the environment. For example:
At Cinética, we first define which signal is meaningful, such as position, distance, speed, or spatial zones. We then design interaction logic that ensures responses are clear, immediate, and stable, avoiding noise or false triggers under real event conditions.
Yes. One of the advantages of real-time systems is that the world can evolve over time. Branding can be updated, assets adjusted, new levels or scenes added, UI refreshed, or the format adapted for a different venue.
If designed modularly from the start, the core technology can be reused and updated seasonally for new campaigns or cities without rebuilding everything from scratch.
Real-world performance depends on several factors:
At Cinética, we ensure performance through optimization from both art and development stages, testing under event-like conditions, defining clear technical limits, and implementing on-site monitoring to maintain stable frame rates and low latency.